HSInternational maintains close relationships with major media outlets worldwide in order to fully maximize our athletes' marketing potential.

We work in close association with leading photography companies and sports film production firms such as Reservoir Sport, who recently produced The Sprinters, a reality series starring HSInternational clients throughout the United States and Europe. The program was shown in 56 countries throughout the world on the Eurosport television network.

HSI also took part in the production of Track & Field International, a video game that allowed a player to choose which of their favorite HSI athlete they wanted to be.