HSInternational: News and Announcements
2012-07-26Emmanuel Callender In This Month's GQ Magazine
A full page advertisement for New Era Hats in this month’s Gentlemen’s Quarterly, the style magazine, will feature HSI sprinter Emmanuel Callender of Trinidad and Tobago. The deal was concluded last fall between HSI and New Era wherein New Era will be using the Olympic Sprinter for this year’s world campaign and will also be the supplier of HSI hats. This is shaping up to be a big year for Callender. An international marketing campaign with New Era off the track and a series of top finishes this season on the track as he gears up to represent Trinidad and Tobago at the Olympic Games this summer in London. Already and Olympic Silver Medalist in the 4x100m relay, Callender will look to improve upon his 2008 showing in Beijing and bolster an already impressive young career.
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